$1.2 Trillion Per Year: Buying Power Of Today’s Little Kids And TweensApril 11, 2013 10:45 am
They say, if you want to spot big trends, start with your family. The fact that more and more decisions are left to the kid in the family adds up to a solid trend: we spotted this stat, that today’s little kids and tweens having buying power to the tune of $1.2 trillion per year (Source)
How do we digest this stat? Well we don’t have to, if we are not marketing professionals. But in this age, most of us are marketers one way or the other so this is a trend you need to keep in mind when you design your marketing message: the kid in the family has a stronger voice now than ever in the purchasing decision of the family, ranging from breakfast to luxury cars.