$1.4 Billion: What This ‘Short’ Holiday Season Could Cost Retailers

November 6, 2013 12:24 am

We had spotted quite a few holiday shopping statistics in the past – we spotted this stat today, that this shopping season, with six fewer days between Thanksgiving and Christmas (making this the shortest holiday season in more than a decade) – would see a negative impact to the tune of 1.4 Billion dollars to retailers (Source)

So if you see that the number and intensity of marketing messages go up this month – it is not greed, it is probably just fear.

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