1 Billion USD: What Google Paid Apple For That Search Box In SafariMarch 11, 2012 6:19 pm
We have written in the past about the Firefox Google connection – We spotted this interesting stat today:
“We’re talking about Google’s search deal with Apple, in which the sultan of search reportedly paid the Cupertino outfit $1 billion in 2011 to be featured as the default search engine in Safari.
According to Schachter, Google derived $1.3 billion from searches on Apple. With a 75 percent traffic acquisition cost, Google ‘only’ profits about $335 million from searches on iOS and Safari, a figure that’s easier to absorb than $1 billion if Apple were to dropkick Google entirely. Not only that, but Apple would have to resort to using an inferior search engine, and that could turn away some potential Android defectors.”
Statistics Source: HotHardware