1 Million Copies: Why Lady Gaga Should Thank Amazon

June 1, 2011 9:54 am

We spotted this today:

“Lady Gaga sold more than 1.1 million copies of her new album “Born This Way” and set a digital sales record last week — with an assist from Amazon.com.

Billboard announced Tuesday that “Born This Way” debuted at No. 1 on its Billboard 200 album chart, becoming just the 17th album to sell a million copies in its first week since SoundScan started tracking sales in 1991 and the top-selling digital debut.

Amazon’s attention-grabbing download price of 99 cents last Tuesday and Thursday helped drive “Born This Way” to an unprecedented 662,000 in digital sales, pushing the album to nearly three times initial estimates by Universal Music Group. Amazon sold more than 440,000 of those copies alone, but with mixed results.”

Statistics Source: Yahoo News

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