10 Percent: The Magic Number

July 31, 2011 6:43 pm

We spotted this today:

“What does it take for an idea to spread from one to many? For a minority opinion to become the majority belief? According to a new study by scientists at the Rensselaer Polytechnic Institute, the answer is 10%. Once 10% of a population is committed to an idea, it’s inevitable that it will eventually become the prevailing opinion of the entire group. The key is to remain committed.”

Statistics Source: Freakanomics

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