100 Million USD: What Accenture Paid For That Simple Logo

August 19, 2012 12:13 pm

We spotted a very interesting stat today:

“The pure simplicity of the Accenture logo, compared to the $100 million USD they paid for it, might make it the most surprising of the logos in this selection. Designed by Landor Associates in 2000, the only real “design” element on the logo is the angled bracket above the letter “t”, which signifies forward movement by the company into the future. The lowercase text has been used to signify a certain openness and friendliness, showing the company to be approachable and accessible.”

Statistics Source: HuhMagazine

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