2.5 Seconds: Time It Took To Sell Gilt.com’s Half-Price Car Deal

March 12, 2012 9:45 pm

We spotted this interesting stat today:

“Gilt Groupe offered one vehicle at half-price — $27,425 — at noon EST on Monday and one lucky person scooped up the vehicle in 2.5 seconds, said Caitlyn Carpanzano, a Gilt spokesperson. After six minutes, more than 2,000 people jumped on the waiting list, which reached 4,600 by 2:45 p.m. EST.

The brand-new vehicle retails at $54,850. Nissan won’t profit from the sale. Infiniti — a sponsor of NCAA Men’s Basketball — will donate $54,850 to Coaches vs. Cancer, an American Cancer Society and the National Association of Basketball Coaches effort to fight cancer and increase awareness about the disease.”

Statistics Source: Mashable

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