2012: The Tipping Point Year For The ‘Share Economy’February 9, 2013 5:01 am
We had raised multiple issues on the Share Economy, calling it ‘shaded in grey‘.
But AirBnB had a stunning year 2012, silencing most skeptics – the world is definitely sharing. In many ways, we would look back at 2012 and call it as the year the Share Economy tipped – it is not just about new sharing services coming into existence or Zipcar’s big exit – just look at these numbers from AirBnB. Two points to prove our ‘tipping point’ argument:
1. The number of listings on AirBnB more than doubled, from 120,000 to 300,000.
2. Of a total of 4 million guests, some 3 million guests traveled on AirBnB in 2012 alone.
It looks like the concept gained some ground in 2008 during the crisis when everyone wanted to make that extra bit of money, and has tipped in 2012 – we would now see the share economy bloom like never before in the next few years.