39.3 Billion USD: Value of The Apple LogoSeptember 16, 2011 3:53 am
We have spotted some statistics around brand values before. We spotted this today:
“Microsoft (MSFT) is down 9% to $39 billion. Google (GOOG) is up 9% to nearly $48.3 billion. But Apple (AAPL) is way up — 33% — to overtake, for the first time, Microsoft, IBM (IBM), Wal-Mart (WMT) and General Electric (GE).
Those are the highlights of the interim brand value report issued last week by Brand Finance, a London-based consulting company that specializes in putting a dollar value what you might think is a rather intangible marketing concept.”
Statistics Source: Fortune Tech
We have also written about Apple stock appreciation under Steve Jobs before.