40 Percent of Mobile Ad Clicks Are Fraud or Accidents

September 1, 2012 11:00 am

We had spotted some mobile advertising stats in the past. We spotted this today:

“A study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on ads are essentially useless, the result of accidental presses or fraud. That’s one of the challenges facing mobile advertising, which is still lagging online advertising.”

Statistics Source: GigaOm

For Interesting Statistics Everyday, Find Statspotting on Facebook and Follow Statspotting on Twitter

Leave a Reply