485 Million: RIM’s WriteDown Due To PlayBook DiscountsDecember 3, 2011 1:56 am
Let us call it the Apple Impact. Amazon will have a writedown soon as well – it is selling the Kindle Fire at a loss. But RIM is first – we spotted this today:
“Research In Motion said on Friday that its previously unwanted BlackBerry PlayBook tablet was finally selling. But the steep discounts that prompted consumer interest in the device have forced the company to restate its earnings expectations.
The $485 million writedown for the discounting combined with costs related to a worldwide shutdown of BlackBerry service in October, caused RIM to warn that third-quarter revenue would be “slightly lower” than the $5.3 billion to $5.6 billion it had previously forecast.”
Statistics Source: NYTimes