$700,000 A Day: Facebook’s Asking Price For Log-out AdsMarch 23, 2012 6:50 pm
We have all seen the ad that gets displayed when we log out of Facebook – looks like someone discovered a goldmine by identifying that as an ad unit. We spotted this today:
“Facebook’s initial asking price for a marketer looking to buy all log-out page inventory in the U.S. for a given day was north of $700,000, according to a source briefed on the product before it was officially unveiled last month. That puts the unit in the same league as the web’s most expensive display properties.
Log-out ads aren’t available as a stand-alone purchase but are bundled with premium home-page ads that users see on their news feeds. The one-day ask to own the log-out page in the U.S. was $550,000 for home-page ads, plus $160,000 for the log-out inventory.”
Statistics Source: AdAge