$700,000 A Day: Facebook’s Asking Price For Log-out Ads

March 23, 2012 6:50 pm

We have all seen the ad that gets displayed when we log out of Facebook – looks like someone discovered a goldmine by identifying that as an ad unit. We spotted this today:

“Facebook’s initial asking price for a marketer looking to buy all log-out page inventory in the U.S. for a given day was north of $700,000, according to a source briefed on the product before it was officially unveiled last month. That puts the unit in the same league as the web’s most expensive display properties.

Log-out ads aren’t available as a stand-alone purchase but are bundled with premium home-page ads that users see on their news feeds. The one-day ask to own the log-out page in the U.S. was $550,000 for home-page ads, plus $160,000 for the log-out inventory.”

Statistics Source: AdAge

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1 Comment for “$700,000 A Day: Facebook’s Asking Price For Log-out Ads”

  1. lawyers

    Great post. I have recently been working with a number of law firms consulting them in why and how to integrate social media marketing into their overall marketing strategy.

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