Advertising Statistics: 2010 US Mobile Advertising $550–$650 million

April 13, 2011 4:45 pm

IAB has the full year report for 2010 out. Key numbers – Internet Advertising in the US – $26 Billion, US Mobile Advertising estimate for 2010 – $550–$650 million.

Of the total 26 billion, Retail contributed 21 percent, Telecom 13 percent, Financial Services 12 percent, Automotive 11 percent, Computing 8 percent, Leisure Travel and Consumer Packaged Goods 7 percent each, Entertainment and Media 4 percent each.

Statistics Source: IAB Report

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