Amazon Prime Statistics: In Seven Years, Selection Up By 15 Times To 15 Million

August 27, 2012 4:46 pm

We spotted this good set of stats on Amazon Prime today:

” In 2005, Amazon launched Amazon Prime, offering customers all-you-can-eat Free Two-Day Shipping on one million items for only $79 per year. Since that time, Amazon has significantly increased the benefits of Prime – adding over 14 million eligible items to reach over 15 million; introducing Prime Instant Video, growing the number of movies and TV episodes from 5,000 at launch to over 22,000; and adding the Kindle Owners’ Lending Library, which started with 5,000 books to borrow for free with no due dates and now includes over 180,000 books. With all these new benefits, the price of Prime remains just $79. Today, Amazon announced that it now ships more items with Prime Free Two-Day Shipping than with Free Super Saver Shipping – the program Amazon launched in 2002 that offers free shipping on orders over $25.”

Statistics Source: BusinessWire

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