App Download Statistics: Is 20K Installs Per Day The New Norm?

May 10, 2012 1:46 pm

There are benchmarks all over the place. Million uniques per month. Billions of dollars in bailouts. Millions in VC Investment. So when a new norm is discussed, we find it very interesting. We spotted this today:

“FB Open Graph integration is clearly paying off for developers. My worry is how long it lasts, namely, Facebook can change the rules of the road anytime they want. When I was on the board at OMGPOP, I saw how impactful (positive & negative), Facebook’s changes could be with things like notifications and invites. Is Facebook traffic a game to be played or something else? I wrestle with this question everytime I see that hockey stick chart coming from FB traffic.

I’ve been meeting a string of startups getting 20k installs per day (or more) very quickly. Is this the new norm? I know how long it took Twitter, Tumblr and Foursquare to reach that level of daily sign ups. It took a lot longer than a few months. ”

Statistics Source: Bijan Sabet

How do we digest this number? We can definitely try. How about starting with the number of devices and working backwards (1 in 100 users hear about it, 1 in 10 of those who heard install etc) – no that wouldn’t work. Let us try this: There are, say, 15-20 employees. Each has a network reach of a 1000 on average to start with – thats the right direction to digest this stat we think. It would be a graph that has to have a virality quotient etc.

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