‘As You Measure, So Shall You Reap’April 29, 2015 11:54 am
What you choose to measure is probably the most important decision you make in the early stages of your product / startup. It influences your strategy, direction and product decisions directly and indirectly. The tricky part is that subtle changes in what you choose to measure could place you on a path that is very different from your original vision. This is not bad – it could even benefit you in many scenarios, but it is important to be aware of this impact.
The best part is this – you can use this impact to your benefit, if you could translate your vision into a clear set of parameters. Ensuring that you measure those parameters is the simplest thing you can do to ensure that you are on the right path. Obvious, but easy to miss sometimes.
File this in the same folder as ‘Don’t Listen To What Your Customers Say, Look At What They Do’. Choose what you measure very carefully. As You Measure, So Shall You Reap.