Business Intelligence? We Still Live In A Stupid World.

October 21, 2015 2:12 am

I lost my credit card last week – and am just too lazy to call them up and ask them to send me a new card. But here is the thing – the card has had no transactions in the past 2 weeks – not one transaction – and with all the noise around big data and pattern based transaction analytics and prediction and stuff, nobody has called me from the bank asking “we noticed a sudden pause in your card usage – have you lost your card?” – they just lost hundreds of dollars worth of transactions from me (i am just using a card from a different bank) and I am just one of their few million cardmembers.

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