Did You Know Classic: 39% Of US Population Listens To Internet Radio Regularly

April 13, 2011 6:40 pm

We spotted this statistic from a post on avc today –

– 39% of the US population listens to Internet Radio regularly

– Internet Radio listeners are affluent and influential

– 80% of Internet Radio listeners spend between 1 & 3 hours per day listening

– 45% of Internet Radio listeners listen on a phone and 14% listen on a tablet

– 73% change stations throughout the day. Internet Radio listeners are not exclusive to any one service

– 56% listen to Internet Radio while shopping

– running an Internet Radio campaign in parallel with a broadcast radio campaign increases response 3.5x

– running an Internet Radio campaign in parallel with an internet banner campaign increases response 2x

Statistics Source: AVC

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1 Comment for “Did You Know Classic: 39% Of US Population Listens To Internet Radio Regularly”

  1. Wow, interesting data! Had no idea that so many people listen to internet radio.

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