Facebook Mobile Ads Clicked 13X More Than Desktop Ads

June 19, 2012 6:00 pm

We had spotted multiple Facebook stats in the past – we have had multiple issues with Facebook’s valuation as well till the IPO wiped off all our concerns and then some. We spotted this today:

“Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web in the two weeks since Facebook began selling them separate from web ads.”

Statistics Source: TC

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