Google: Mobile Searches Will Drive Black Friday Sales In 2011

September 11, 2011 10:35 pm

We have spotted multiple Black Friday Statistics before. We spotted this today:

“1. 15% of total “Black Friday” searches will be from mobile devices

2. 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season

3. 65% of high end device users report that they have used their device to find a business, and then made a purchase at that business in person

4. Ebay has stated that tablet users spend 50% more than PC users, have higher AOV, and have higher or equivalent conversion rates.

5. Greater than 33% of both smartphone users and tablet users plan to start their shopping before Thanksgiving”

Statistics Source: Google via Ram

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