Groupon Statistics: Groupon’s U.S. Traffic Drops by Half, LivingSocial Gains?August 28, 2011 4:00 am
We have written about the economics behind Groupon before. We spotted this today:
“Online intelligence firm Experian Hitwise is reporting that Groupon’s weekly U.S. traffic rates have dropped off by almost 50 percent last week since its peak during the second week of June 2011. Although Hitwise acknowledges that figure represents only web-based traffic but not include mobile or apps traffic.
However, based on the same rules above (web-based only in the U.S.), domestic visits to Groupon’s chief competitor LivingSocial has surged by 27 percent.
On top of all of this, overall visits in the U.S. to daily deal and respective aggregation sites were down by 25 percent.”
Statistics Source: ZDNet