Groupon Statistics: Marketing Spend Is 50 Percent of Revenue

November 7, 2011 4:38 pm

We have spotted multiple interesting stats on Groupon before. We spotted this today –

“Groupon’s (GRPN) growth is a direct result of its marketing expenses. Year to date, Groupon has spent $600 million of its $1.12 billion net revenue on marketing, nearly 50% of its revenue. The subscriber growth is a direct result of Groupon’s marketing expense. Its 2009 marketing expense was $4.6 million and ballooned 45 times to $208 million in Q1 2011; in the same period, the number of subscribers grew in almost exactly the same proportion, from 1.8 million to 83 million.”

Statistics Source: SeekingAlpha

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