Groupon’s Per-Subscriber Numbers

November 2, 2011 7:49 pm

We derived some interesting per customer numbers from Groupon’s quarterly results:

1. Cost of acquiring each subscriber: $5
2. Average Number of Groupons Sold in a quarter per subscriber: 0.32
3. Average Revenue per subscriber in a quarter: $3.45
4. Non-marketing costs per subscriber in a quarter: $2.208
5. Profit per subsciber per quarter: $1.242

Number of quarters required to earn back acquisition cost of a subscriber: 4.02

Analysis based on:

“The Q2 2010 cohort is illustrative of trends we have seen among our North American subscriber base. The Q2 2010 cohort included 3.7 million subscribers that we initially spent $18.0 million in online marketing to acquire in the second quarter of 2010. In that quarter, we generated $12.8 million in revenue from the sale of approximately 1.2 million Groupons to these subscribers. Through September 30, 2011, we generated an aggregate of $92.8 million in revenue from the sale of approximately 9.4 million Groupons to the Q2 2010 cohort. In summary, we spent $18.0 million in online marketing expense to acquire subscribers in the Q2 2010 cohort and generated $92.8 million in revenue from this group of subscribers over six quarters.”

Statistics Source: BaslineScenario

We have written in detail about groupon stats before.

For Interesting Statistics Everyday, Find Statspotting on Facebook and Follow Statspotting on Twitter

Leave a Reply