‘High-Income = Apple’: 70% of Teens From High-Income Families Prefer iOS

April 10, 2013 5:11 am

There is something really strong about the High-Income groups’ connection with the Apple brand. We spotted this stat today, that while Apple remains the preferred brand among teens overall, when it comes to high-income groups, the preference for the Apple brand is more pronounced. (Source)

How do we digest this stat? Let us try this: Apple is being forced into making cheaper iPhones and other devices due to fierce competition from the Android world. If introduced, this will definitely dilute the Apple brand in the long run (it would definitely result in better numbers in the short run). The idea that Apple should actually be two companies suddenly starts making sense.

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