Howcast Reaches 1 Billion Views

May 16, 2012 2:51 pm

Content, generally, is king. We spotted this today:

“Howcast has another big announcement, too. The reference content site has reached one billion total views.

Having a wide variety of videos no doubt increases the site’s page view number. “Everything we do is inherently niche,” Cofounder and CEO Jason Liebman told Mashable.

There are some videos that have become super popular, like videos teaching people how to ‘Dougie’ or decorate a cake, which he said typically get a lot of views. Also helping: the site produces 1,000 videos per month and has a video library featuring around 15,000 ‘how to’ videos.”

Statistics Source: Mashable

How do we digest this number? Well, let us look at the king of them all, YouTube.

” In January 2012, YouTube stated that the figure had increased to four billion videos streamed per day.[16]”

Statistics Source: Wikipedia

Wrong comparison !

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