India E-Commerce Statistics: 80 Percent Of Total Sales Is Just TravelMarch 17, 2013 9:44 am
Tickets, basically. This was not a surprising stat – we always kind of knew that tickets and travel is a big component of e-commerce in India – but the percentage – 80 percent – came as a shocker of sorts. We spotted this stat today, that the Indian E-Commerce market is a total 10 billion dollars a year (no, we do not want to compare it to what TaoBao.com sold in one day in China) – and a whopping 80 percent of that is just travel related – flight, train and bus tickets basically. (Source)
How do we digest this stat? we have written about this before – it is easier to identify painkillers in developing markets than in developed ones.