Instagram Statistics: 75 Percent of Advertisers Are Outside The U.S.

February 25, 2016 2:52 am

We spotted this stat today:

“Instagram announced today that it has 200,000 monthly active advertisers.

To compare, Facebook said a year go that it had more than 2 million active advertisers, while Twitter says it has 140,000 130,000. Probably the most impressive thing about the Instagram number is the fact that the Facebook-owned photo-sharing service only had a few hundred advertisers back in June.

Much of that growth has been international — Instagram’s ad program expanded globally five months ago, and James Quarles, Instagram’s head of business and brand development, told me that 75 percent of advertisers are outside the United States.”

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