Measure Website Traffic Across Devices: comScore’s Total Universe ReportApril 22, 2011 4:06 pm
For many new services on the web, audience measurement is getting tougher since most of the usage is on mobile devices like smartphones and tablets. comScore seems to have solved this problem with its latest solution.
[From comScore Press Release]
” comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones, apps, tablets and shared computers such as Internet cafes. This never-before-available report, which will be available to comScore Media Metrix subscribers, will be released with April data in the U.S. and U.K. (with other global markets being released in subsequent months) for all publishers currently leveraging the comScore Unified Digital Measurement™ (UDM) tag. The initial report features standard comScore Media Metrix key measures, such as unique visitors, reach, and page views, providing an unduplicated view of site audiences across multiple media platforms.”