Mobile Ad Revenues More than Double For The Second Year In A Row

April 17, 2013 10:37 am

Internet advertising continues its upward trend – Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012 (Source)

And here is the bonus stat – For the second year in a row, mobile achieved triple-digit growth year-over-year. The past year saw the mobile category surge 111 percent to $3.4 billion, pivoting off of 2011’s record-breaking 149 percent year-over-year rise to $1.6 billion. Mobile accounted for 9 percent of total internet ad revenue in 2012. (Source)

How do we digest these stats? Let us try this: Google made USD 50 billion in 2012 revenues.

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