Newspapers Lose $10 Dollars in Print for Every $1 Gained In Digital

March 19, 2012 10:34 pm

We spotted this today:

“U.S. newspapers lost $10 in print advertising revenue last year for every $1 they gained online, a deeper loss than in 2010, as competition from Internet companies increases, a study by Pew Research Center found.

Newspaper revenues declined more sharply last year than in 2010 when publishers lost $7 in print advertising for every $1 generated from online outlets, according to Pew’s study entitled “State of the News Media,” which is published today.”

Statistics Source: BW

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