NYT Paywall Statistics: 12 Percent Of Total Subscription Sales This YearDecember 23, 2012 1:37 pm
We had been tracking this for a while before it fell off our radar – NYTimes Paywall stats had been something we were very interested in. We spotted this stat today, that digital subscriptions alone will generate $91 million this year, accounting for 12 percent of total subscription sales, which will top $768.3 million this year. (Source via Bloomberg)
That proves beyond doubt. that the Paywall has definitely been a success. NYTimes has always called the numbers encouraging, but this is now a working model.