Olympics Streaming: 2 Percent of Prime Time Evening Internet UsageAugust 24, 2016 11:16 pm
We spotted this interesting stat today:
“The network analysis firm Sandvine measured Olympics streaming on NBC from a single day, Aug. 10, from a single broadband provider it declined to name. Overall, Olympics streaming accounted for about 2 percent of prime time evening Internet usage, according to Sandvine.
Here’s what Sandvine found overall: Mobile devices, such as smartphones and tablets, accounted for almost 20 percent of the evening’s Olympics stream. An additional 17 percent went to set-top boxes, such as Apple TV and Amazon Fire TV. Of these, Roku boxes were the overwhelming favorite among Olympics viewers, eating up a 10 percent share.
In the end, however, PCs took the prize, accounting for more than 60 percent of that night’s consumption, Sandvine reported.”