Olympics Streaming: 2 Percent of Prime Time Evening Internet Usage

August 24, 2016 11:16 pm

We spotted this interesting stat today:

“The network analysis firm Sandvine measured Olympics streaming on NBC from a single day, Aug. 10, from a single broadband provider it declined to name. Overall, Olympics streaming accounted for about 2 percent of prime time evening Internet usage, according to Sandvine.

Here’s what Sandvine found overall: Mobile devices, such as smartphones and tablets, accounted for almost 20 percent of the evening’s Olympics stream. An additional 17 percent went to set-top boxes, such as Apple TV and Amazon Fire TV. Of these, Roku boxes were the overwhelming favorite among Olympics viewers, eating up a 10 percent share.

In the end, however, PCs took the prize, accounting for more than 60 percent of that night’s consumption, Sandvine reported.”


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