Going Online While Watching TV: Four out of Five US Adults Do It

September 28, 2012 5:02 pm

This is a stat that could define a trend – we spotted this today:

“The proliferation of mobile and portable Internet-connected devices has made TV multitasking the norm. Forrester’s Consumer Technographics® data shows that about four out of five US online adults who own a laptop, smartphone, or tablet go online regularly while watching TV, but the intensity of interaction differs by device.”

Statistics Source: Forrester

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