Wearable Devices: Only 4 Percent Of US Adults Want Fitness WearablesJanuary 30, 2013 1:59 pm
We had spotted some promising stats on wearable devices – we had noted that the wearables market overall looks very promising this year – but then we spotted this stat today, that actually only 4 percent of US adults want fitness wearables which is a good subset of the overall wearables market (Source)
How do we digest this stat? Well, for one, the public do not know what is possible, so there is that “we have not seen it” bias. But more importantly, it boils down to just how seemless the whole experience would be – if it is a pain-free easy-to-setup experience, maybe these numbers will look very different next year.