Social Gaming Statistics: 5 Billion Dollar Industry By 2015April 10, 2011 7:03 am
Advertising revenues and sales of virtual goods would make Social Gaming a USD 5 Billion Industry by 2015, according to research by Park Associates.
“Gaming on social networks has quickly become the most visible category of online games,” said Pietro Macchiarella, Research Analyst, Parks Associates. “Right now more than 250 million people play games like Zynga’s CityVille and FarmVille on Facebook every month, and both game developers and marketers have taken notice. Big brands such as McDonald’s and 7-Eleven have carried out cross-promotions with existing social games.”
Statistics Source: Park Associates