SoLoMo Statistics: Every Fourth American Adult Uses Social Local Mobile

September 7, 2011 12:56 am

We have written about how Every Third American Owns A Smartphone. Well, we always thought owning a smartphone is not the same as using the services on the smartphone, we spotted this today:

“More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities:

28% of cell owners use phones to get directions or recommendations based on their current location—that works out to 23% of all adults.
A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones.
9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. That works out to 7% of all adults.”

Statistics Source: Pew Internet

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