Starbucks, Gartner and App Stores: The 15 Billion Dollar Connection

January 26, 2011 7:01 pm

We now have a brand new 15 Billion Dollar Industry – Well, if we are asked to take a guess, most of us would get this one right – bcos we all know, ‘there must be an app for that’ !

Gartner estimates that the app store industry would ring in revenues of 15 billion USDs, no less. This is a 190 percent increase from 2010 revenue of $5.2 billion.

Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from an estimated 8.2 billion downloads in 2010, according to Gartner, Inc. By the end of 2014, Gartner forecast over 185 billion applications will have been downloaded from mobile app stores, since the launch of the first one in July 2008.

Worldwide mobile application store revenue is projected to surpass $15.1 billion in 2011, both from end users buying applications and applications themselves generating advertising revenue for their developers. This is a 190 percent increase from 2010 revenue of $5.2 billion.

Now that we have spotted this statistic, how do we digest this? Lets try this: the annual revenue of Starbucks. In 2010, Starbucks made USD 10.7 billion in revenue. So our hypothesis is right: the act of buying an app from the app store is comparable to having a coffee at Starbucks. Well, more or less :-)

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