Stunning: 50% Of People Do Zero Searches Per Day On Mobile

October 20, 2015 11:27 pm

Google has a new problem, and this could be a monster of a problem. We spotted this stat today –

” Mobile search is a real problem for Google: people don’t do it nearly as much as you suspect it would like. But there’s no obvious way of changing that behaviour while users are so addicted to apps on their phones – and there’s no sign of that changing any time soon, no matter whether news organisations wish people would use mobile sites instead (clue: most people get their news via Facebook online)…

But here’s where things are suddenly very different from the desktop: although the proportion doing more than seven searches per day is about the same (5% or so), you have a far greater number who don’t ever get beyond zero.”

50% Of People Do Zero Searches Per Day On Mobile


Also read: Will Become Irrelevant?

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