‘Tablets Are Men’s Toys; Women Like e-Readers’

May 23, 2011 8:09 am

We spotted this today:

“Generically speaking, the iPad and other tablets are men’s toys, while the Nook Color and other e-readers are more popular with women. According to data from Forrester Research, 56 percent of tablet owners are male, while 55 percent of e-reader owners are female. Women also buy more books than men do — by a ratio of about 3 to 1, according to a survey last year by Bowker, a research firm for publishers — and are therefore more likely to buy devices that are made primarily for reading books.”

Statistics Source: NYTimes

This was indeed a small surprise for us. We have written about iPad statistics and Nook color sales before.

For Interesting Statistics Everyday, Find Statspotting on Facebook and Follow Statspotting on Twitter

Leave a Reply