‘The Demand For Amazon’s Kindle Fire Is Actually Very Weak’

December 31, 2012 8:41 am

We had spotted some Amazon Kindle Fire statistics in the past – today there is an article at SeekingAlpha that attempts to decode Amazon’s cryptic statements and some numbers from other retailers selling Amazon’s products – the conclusion is that the demand for Amazon’s Kindle Fire, particularly the higher end models, is not very good.

How do we digest this analysis? Here is one point: the lower end models do not make any money for Amazon. Profits go up only on the higher end models. Issue is, consumers compare the high-end models to the iPad and probably choose the latter. Which becomes a thorny issue for Amazon, since on the lower end Kindle Fire models, it now has to absolutely make money by selling content.

For Interesting Statistics Everyday, Find Statspotting on Facebook and Follow Statspotting on Twitter

Leave a Reply