The Least Common Denominator Will Never Be The Best For Anyone

December 26, 2012 4:33 pm

If you are building a product, these three rules will help you build ‘insanely great’ products:

1. ‘Don’t be afraid to polarize people’ (Source)
2. The Least Common Denominator Will Never Be The Best For Anyone
3. ‘You can’t make money with a consensus accurate prediction’ (Source)

Look at the second one – that one is a gem. When you decide between multiple options, the temptation is always to go with the one that will serve as the least common denominator – an approach that guarantees mediocrity. Avoid that at all costs.

Right now, HTML5 is a classic example of the Least Common Denominator approach. You build something that is good and works everywhere, but not great on iOS or android or any other platform. In fact, many developers building for android today are forced to take the least common denominator approach often, just to ensure that the app works across the hundreds of android devices out there.

If you want to build a great product, consciously avoid making design choices that start with “this way, we do not have to rewrite …” that statement has the least common denominator hidden somewhere. When you are faced with a choice of making everyone happy versus making one section extremely happy (and maybe in the process, making a segment angry) ALWAYS go with the latter. It is the only proven way to build insanely great products.

Remember, The Least Common Denominator Will Never Be The Best For Anyone.

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