‘The Top 1 Percent’: That Term Is Applicable To Websites As Well

December 21, 2012 12:19 pm

We spotted a very interesting stat today –

“Our analysis of 50 sites and 31 million visits over a 3 month period seems to support Rand’s original findings that a small percentage of domains drive a large percentage of referral traffic. Although it seems somewhat counterintuitive, when it comes to referral traffic, there’s actually a lot less going on than one might think. ”


To be precise, the top 1 percent of websites contribute to some 70 percent of all referral traffic !

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