# There Is No Ctrl-Z In Life

December 15, 2012 6:04 pmThe problem that you pick to solve is extremely important. The trick is to optimize for the long run. In the short run, returns are not aligned to how important or difficult the problem is, it is only aligned to how fast you can grow. Now, one can argue that millions of users using the product implies that the problem was important to solve in the first place – we believe that this is a misguided argument. There are umpteen examples to prove this.

You can bring in the possibility of pivoting – but you possibly cannot pivot to become Google if you started with building a photo sharing app. Take your time. Explore your domain. Explore many domains. Remember, no matter what people tell you, the problem that you pick to solve is extremely important. It is better to take time and work on the right problem than to start early working on the wrong one.

Because generally speaking, there is no Ctrl-Z in life.

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