To Focus Or To Pivot, That’s The Question

November 1, 2012 9:28 am

Well this could be a question facing many firms particularly early stage start-ups today. Given the fact that different people give different perspectives – many people say Do One Thing Right – and many say You Need To Pivot To Win. Well, which advice should you follow?

The answer, it turns out, is the same as the one we had for Product Vs Service, or for Network Effect – Avoid Vs Embrace – both directions work, and there is heavy survivorship bias in the stories that are told. AirBnB could have been a limited edition cereal maker, or Groupon could have been a platform for mobilizing groups of people towards action for various causes. As Ben Silberman says, the future is unwritten.

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