40% of Tablet, Smartphone Owners Use Them While Watching TVOctober 13, 2011 4:27 pm
We spotted this today:
“Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day.
And what are smartphone and tablet owners doing while watching TV? Checking email. Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.”
Statistics Source: Nielsen