TV Statistics: 60 Percent Of Gen-Y Leaning Toward Cable CuttingJune 1, 2011 6:20 am
We have written about TV Subscription Statistics before. We spotted this today:
“60% of people between the ages of 18 and 29 were either leaning towards or seriously considering giving up paid television.
The Ideas and Solutions report, which is greatly skewed to the point of view of the paid television operators, puts the so-called Generation Y demographic of 70 million TV watchers into three groups – “loyalists,” “leaners” and “at-risk.” Not surprisingly, the “at-risk” group were early adopters of technology much more likely to gravitate towards services like Hulu and Netflix.”
Statistics Source: ReadWriteWeb