TV Subscription Statistics: 1.55 Million Households Cut TV SubscriptionsApril 6, 2011 10:12 am
As entertainment moves online, the number of households moving away from TV subscriptions to completely rely on online streaming has now gone to a total of 1.55 Million.
“Based on our TV Cord Cutting Model (takes into account the digital transition, recession/unemployment impact, annual subscriber additions) from last years’ Report, 770,000 US households cut their TV subscriptions 2008-2009 to rely solely on Online, Netflix, OTA, etc. In this year’s Model we placed greater emphasis on economic impact, and now estimate 550,000 households cut their TV subscriptions 2008-2009 to rely solely on Online, Netflix, OTA, etc, and 1 million households in 2010, hence 1.55 million total over 2008-2010, and forecast 2.07 million year-end 2011.”
Statistics Source: Convergence Online Reports