You’ll Never Guess: Ikea Catalogue Copies Printed Every YearMarch 11, 2015 1:21 am
We spotted this stat today –
“Ikea’s catalogues serve a similar purpose as the sample rooms—and, again, the company has invested in the strategy in a comprehensive way. Catalogues come in 32 languages and 67 versions, with each reflecting local customers and customs. There are two catalogues for Belgians: one in French, another in Flemish. Ikea customers in Winnipeg and Calgary typically see a different version from their Francophone countrymen in Montreal.
Ikea printed 217 million copies of its most recent annual tome—which the company claims is the biggest run of any publication of its kind in the world—producing them in a studio in Älmhult, Sweden.”
Dominating the world, indeed.