You’ll Never Guess: The Most Valuable Asset Of Caesar’s Entertainment

May 17, 2015 1:19 am

We spotted this gem today:

“Last year, Harrah’s parent company, Caesar’s Entertainment, declared bankruptcy as a consequence of overextension and growing competition. During proceedings, creditors appraised Caesar’s vast store of customer data as the company’s most valuable asset, worth about $1 billion.”

Source

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