$1.4 Billion: What This 'Short' Holiday Season Could Cost Retailers

We had spotted quite a few holiday shopping statistics in the past - we spotted this stat today, that this shopping season, with six fewer days between Thanksgiving and Christmas (making this the shortest holiday season in more than a decade) - would see a negative impact to the tune of 1.4 Billion dollars to retailers (Source)

So if you see that the number and intensity of marketing messages go up this month - it is not greed, it is probably just fear.